Better Plan: Stop Pandering to Racists

Republicans have this thing figured out:

The Republican National Committee announced Monday that it has hired "Hispanic engagement staff" in seven states to improve the party's outreach to Latino voters.

“Today’s announcement is unprecedented,” RNC Chairman Reince Priebus said in a release. “This off-cycle effort will ensure our message of ‘opportunity for all’ reaches voters. We are building a ground game that will allow us to compete for every voter and will outlast any one cycle or campaign. I’m certain with these early and unprecedented investments we can achieve Republican victories up and down the ballot now and for years to come.”

A Gallup poll released in August found that Hispanics overwhelmingly favor the Democratic Party. Priebus admitted this summer at a gathering of Latino public officials that the GOP had done a "lousy" job of connecting with the Latino community.

The RNC hired Hispanic state directors and field directors in California, Florida, New Jersey, New Mexico, Pennsylvania, Texas and Virginia, according to the release.

This is all well and good, but the better plan would be to have elected officials in your party stop loudly saying racist stuff all the time. You don't need re-branding, you need to stop trying to appeal to the racists that make up a large portion of your party's base.