Thursday, May 19, 2011

New Washington D.C. Basketball Uniforms–(Wizards De-emphasized . . .but still no return of Bullets name)

(Reposting this - JJ)

Yesterday, the Washington ("wizards”) NBA franchise unveiled a completely new branding scheme; attempting to blend in classic elements from the Championship Era Wes Unseld days, with a modern, sleek design that channels the new glory of Ted Leonsis’s Capitals franchise. 
The Home Jersey, which I must say, is absolutely beautiful:
I like them.  What gets me is that after the Gilbert Arenas “finger guns” fiasco, it seems that we will never return to the bullets moniker.  The new jerseys then do the next best thing, by incorporating the old bullets basketball and typeface in to the design.  Importantly, Leonsis has also created a recognizable, marketable and hopefully iconic secondary logo with the “d.c. unity hands”; similar to the bullets features:

Also note; the “d” in the wizards is shaped like the Washington Monument, and the team now has a secondary Monument inspired basketball logo for accents on the shorts and above the nameplate:

Thoughts? I like it; at least until the inevitable to the Washington Justice!  Welcome to the Supreme Court! Justice will be served! And now introducing Chief Justice John Wall!!
Can you imagine the Justice Scalia Bobblehead promotional tie-ins?!  The possibilities are endless!


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