Your "Re-branding" Effort Will Not Work

Young Republicans have a sad about being called bigots and racists. This is really heartbreaking stuff:

MOBILE, Ala. (AP) — Republicans hoping to reach beyond the party’s white, aging core must do more than retool campaign strategy and tactics, say young GOP leaders pressing elected officials to offer concrete policies to counter Democratic initiatives.

. . .

On same-sex marriage and abortion, young GOP leaders say Republicans should tolerate a range of views, even while maintaining a socially conservative identity. Some of these activists say their party must tread lightly after the Supreme Court recently threw out the most powerful part of the Voting Rights Act, the law that became a major turning point in black Americans’ struggle for equal rights and political power.

“We don’t have to lose our principles,” said Angel Garcia, who leads the Young Republicans in Chicago, Obama’s hometown. “But we have to have a conversation on all these issues so we don’t leave Democrats to say we’re just old white men and racist, bigoted homophobes.”

People don't need the Democrats to tell them that you are the party of racist, bigoted homophobes. They did not come to this conclusion by accident. If you would like to change these very accurate public perceptions, make your cause booting homophobes and racists from your party. Until then, your work at "re-branding" does absolutely nothing. Have fun!