Trolling, a New Campaign Tactic

I'm not posting this for any other reason than that I find it really funny:

Who inspires you to give?

This holiday season, we’re giving you a chance to have a little fun at the expense of a Republican in your life by letting them know they inspired you to make a donation to the Obama campaign.

Simply enter their name and email address below. Then, we’ll send them a message letting them know they inspired you to donate.

Thank you for supporting this campaign, and happy holidays.

...

Really want to fire up your GOP friends? Buy them a gift from the 2012 store. I recommend the birther mugs — they get the message across pretty well.

So the article talks about this as an opportunity to list build with Republicans, which I guess kinda/sorta/doesn't really make sense. I'd prefer to laugh at the fact that their campaign is dedicating resources to something that doesn't seem to have a more worthwhile purpose than trolling Republican friends of Obama supporters.